The data controller of your personal data is primecasinoie.com, a limited liability company incorporated in Malta, subject to Maltese law, and having its registered address at Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta.
primecasinoie.com is referred to as “we,” “us,” or “our” in this Privacy Notice.
This Privacy Notice is linked to our General Terms and Conditions. You should read both documents carefully. We may update this Privacy Notice as our processes change. The date of the most recent update can be found at the bottom of this page.
If you have any questions about this notice, please contact our Customer Services team, who will be happy to assist you. You can reach Customer Services via chat.
Type of Information We Collect
- Name
- Telephone number
- IP Address
- Home address
- Information required for Know Your Customer (KYC) checks
- Answers to security questions
- Your betting and gaming activity
- Information about the source of your funds
- Information relating to Self-Exclusion
- Your marketing preferences
- Email address
- Title
- Occupation
- Date of Birth (DOB)
- Account Number
- Information on deposits and withdrawals
- Account activity logs and history
- Information required to meet Responsible Gambling obligations
- Payment methods
It is your responsibility to inform us of any changes to your details so that we can maintain accurate records. Some of this information is required for registration with us.
How We Use Your Personal Data
This section outlines how we use your data and the legal basis for doing so.
| Purpose | Legal Basis |
|---|---|
| Setting up and using your account, including making deposits, placing bets, and playing games. | Necessary for the performance of a contract |
| Providing our betting and gaming services to you. | Necessary for the performance of a contract |
| Tracking deposit limits. | Consent |
| Providing customer support for our website or mobile app. | Legitimate Interest |
| Handling queries and complaints through our Customer Services team. | Legitimate Interest |
| Linking multiple accounts. | Legitimate Interest |
| Recording and listening to telephone calls with Customer Services. | Legitimate Interest |
| Verifying the accuracy of information you’ve provided. | Necessary to comply with a legal obligation |
| Conducting Anti-Money Laundering (AML) checks. | Necessary to comply with a legal obligation |
| Monitoring activity for fraud and crime investigations. | Necessary to comply with a legal obligation |
| Sharing information with public bodies such as the Police or Gambling Authorities. | Necessary to comply with a legal obligation |
| Monitoring gambling patterns using automated decision-making for Responsible Gambling concerns. | Necessary to comply with a legal obligation |
| Creating and analyzing reports on service use. | Legitimate Interest |
| Contacting you for research to understand customer perceptions of our services. | Legitimate Interest |
| Using aggregated gambling data to manage risk. | Legitimate Interest |
| Communicating service messages, including changes to services, terms, or privacy policy. | Necessary for the performance of a contract |
| Providing personalized services and improving customer experience. | Legitimate Interest |
| Analyzing your information to suggest relevant products and offers. | Legitimate Interest |
| Sending mobile app notifications (if applicable). | Consent (You can adjust preferences on your device) |
| Prevention or detection of crime. | Necessary to comply with a legal obligation |
| Sending marketing communications regarding promotions or services you may be interested in. | Legitimate Interest |
| Using your email for social media advertising campaigns. | Legitimate Interest |
| Collecting and analyzing data from cookies and similar technologies. | Consent. Please review our cookie policy for more details. |
| Conducting affordability and identity checks. | Necessary to comply with a legal obligation |
| Processing safer gambling activities such as self-exclusion, deposit limits, and time-outs. | Necessary to comply with a legal obligation |
Sharing Your Personal Data
We may share your personal data with:
- Analytics companies
- Advertising agencies
- Risk and fraud agencies
- Social media companies
- Customer service providers
- Regulators
- Companies within the primecasinoie group
- Credit reference agencies
- Game providers
- Payment providers
We also disclose anonymized data (such as aggregated statistics) to describe our services, customer demographics, traffic patterns, and for other lawful purposes. These statistics do not include personal data.
In some cases, we may be legally required to disclose certain types of personal data, such as under court orders or government requests.
We share your personal data with TransUnion, a verification service provider, for identity checks. You can review their privacy notice here: TransUnion Privacy Notice
Overseas Transfer of Your Data
Your personal data may be transferred outside the European Economic Area (EEA) for the purposes of service provision. We will ensure that appropriate safeguards are in place, such as standard contractual clauses or binding corporate rules, to protect your data in line with EEA standards.
Your Rights
You have the right to:
- Access the personal data we hold about you.
- Request that we erase your personal data.
- Object to processing based on our legitimate interests, including for marketing purposes.
- Rectify any inaccurate personal data.
- Request that we restrict our processing of your data.
- Request data portability (to transfer data to another organization).
- Request an explanation of decisions made through automated processing.
- Lodge a complaint with a data protection regulator.
- Withdraw consent, where applicable, at any time without affecting the lawfulness of processing before the withdrawal.
Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no data transmission over the internet is entirely secure, and we cannot guarantee the security of data transmitted via the website.
Retention of Your Data
We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, and as required by applicable laws, for compliance, dispute resolution, and other legal obligations.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, and we will notify you of any material changes by posting the updated Privacy Policy on this page. Please check this page periodically for updates.
Last updated: January 15, 2025.